Writer - Producer - Art Director - Programmer - Editor - Motion Designer
The Brief
Explore the future of human/ AI creativity. Build and design a quiz app that successfully pairs psychological disposition with a creative profession.
Utilize my understanding of writing and design as well as the Unity Game Engine, C#, and a custom-made GPT to build a functioning app.
The Challenge
The Challenge
Creative Archetypes would be my first time programming outside of a tutorial, but having learned how to build custom GPTs, I was able to build a C#/ Unity database that the LLM could use to help me navigate issues when they arose.
I knew I wanted to build something similar to the Myers Briggs 16 Personalities quiz but with a focus on creative preferences/ aptitude instead. After intensive research, I settled on the following four dichotomies:
The Four Dichotomies
The Four Dichotomies
Imagination vs. Literalism – This measures an individual’s preference for thinking about abstract concepts and possibilities versus focusing on the concrete and observable world.
Chaos vs. Order – This measures an individual’s preference for unstructured and open-ended approaches versus structured and organised approaches to problem-solving and creative expression.
Spirit vs. Validity – This measures an individual’s preference for using their emotions and intuition versus analytical and logical thinking in their creative process.
Reflection vs. Expression – This measures an individual’s preference for social interaction versus solitary and introspective work when it comes to creativity.
With a completed quiz, it would reveal a profile that would outline their creative strengths and weaknesses as well as suggest creative pursuits and professions that would suit their temperament.
With all the structure, copy and coding planned in advance. It was time to art direct the app. I designed the logo in Adobe Photoshop and then prompted the characters in Stable Diffusion, applying unique styling models. There was more inpainting done in Stable Diffusion and then more detailed fixes happening within Photoshop. Colour grading was handled Lightroom.
Case Studies
From writing, producing, and directing to on-location filming and then post-production.
James has over a decades worth of experience in content creation and digital media. Check out the case studies or watch one of the showreels below.