DIRECTOR - Cinematographer - Editor
The Brief
Work with Activision, LG and their UltraGear ambassadors to promote Call of Duty and the LG Ultragear monitor range.
The Challenge
The Challenge
Much of my live-action brand work sits in a documentary-led style, where I’m responsible for the visual execution on set, lighting, set-dressing, framing, and overall composition, with a mindset to ensure interviews feel premium and on-brand. Alongside capturing the A-roll, I also plan and shoot supporting B-roll to build narrative texture and cutaway coverage. For this Activision x LG x Call of Duty project, a dedicated producer led the interview flow with prepared questions, which allowed me to focus fully on cinematography, continuity, and the overall look and feel of the piece.
Case Studies
From writing, producing, and directing to on-location filming and then post-production.
James has over a decades worth of experience in content creation and digital media. Check out the case studies or watch one of the showreels below.