James Cunliffe

Alias Here | Music | Social Media

Artificial Progression | Alias Here / James Cunliffe

Last year, I ventured into self-publishing with my first book, “Rob Like a Robot: How to be Creative When AI Does it Better.” This book explores the myriad of ways AI is reshaping the creative landscape.

However, in hindsight, “Why Be Creative When AI Does it Better?” might have been a more fitting title, particularly reflecting on my experiences in music production, which underscore the core message.

In my recent musical pursuits, I’ve leaned heavily on samples. This approach means that while I’m an active participant in the music-making process, I’m not the originator of every sound. My role is to manipulate pitch, duration, and timbre through various effects, acting more as a curator of sounds than their creator. Think of me as a culinary artist in the world of sound, mixing percussion, strings, and synths to cook up an auditory feast.

The journey is all about exploring the range of inputs at my disposal. There’s a touch of personal flair in the final output, but it’s essentially a process of repurposing existing elements to forge something new.

In 2024, we have AI music generation platforms like Suno and Loudly, which replicate this creative process autonomously, without human intervention. This evolution could be disheartening for some musicians, raising the question: How do I stay relevant in an industry where machines can churn out an endless stream of flawless tracks in moments?

The answer lies in the pursuit of self-discovery, genuine expression, and fostering community. While I haven’t integrated A.I into my music production yet, I’m acutely aware of its impending impact on the music scene and am beginning to consider the wider implications. Take “Glorb” on YouTube, for instance, whose AI-generated Spongebob Rap videos have garnered 141 million views. We’re about to enter a world where every brand in the world can release chart topping music, I’m not sure how to feel about that.

As a hobbyist musician, this shift is somewhat daunting, yet I’m optimistic about the new avenues and uncharted artistic realms that await those willing to dive in.

On that note, I invite you to listen to my latest track, “Artificial Progression,” recently launched via Distrokid. It’s a small glimpse into my ongoing exploration of music and technology.

 

Thanks for reading and listening.

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James Cunliffe

Creative & Multimedia Artist

A full-time creative sharing the journey.

Previously an animation technician for a subsidiary of Epic Games. As well as a digital producer, creative director, and gaming media content lead for multiple award-winning agencies.

I lead end-to-end content delivery, shaping the idea, building the plan, and directing execution through production + post.

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